Press Release: “Re:Wire" Your Baking Skills

February 14, 2015 - Doing something for a long time makes you somewhat of an expert, right? But even experts need to learn new trends and techniques to reinvent themselves. This holds true even to creative bakers. Last year, FineLab Division launched the FineBake® Bake-olution Baking Demonstration Series to share the baking revolution it is aiming for. Armed with new techniques and recipes, the successful run in Cagayan De Oro City and Davao City was able to start the ball rolling. More and more bakers came out of the baking demonstrations bursting with new ideas, a more confident outlook and pure excitement to start their new journey.

For the entire year, FineLab will continue to provide the best baking solutions that will aid the evolutions of experienced bakers and entrepreneurs and start-up homebakers into excellent ones. Focusing on the finest ingredients, FineLab’s baking solutions will be shared in another baking demonstration, as part of our FineBake® Bake-olution Baking Demonstration Series. Entitled RE:WIRE, the baking demonstration will help to renew their love for baking and enhance their baking knowledge and skills.

RE:WIRE will happen in Cagayan De Oro City on February 27th (Friday) in Roa Compound, Mulawan Street in Patag and will swing by Davao City on March 6th (Friday) at 846 Atis Street, Juna Subdivision in Matina.

“Baking is a continuing learning process. You never stop researching and learning the newest trends for you to stay on the loop. We at FineLab help bakers in this learning process by providing the platform and the finest solutions for their baking evolution. It is such a wonderful feeling seeing these bakers learn new things from our baking demonstration series. That is why we are offering year-round baking demonstrations this 2015 so they better stay tuned for the upcoming baking demonstrations after RE:WIRE,” said Mr. Leonardo M. Torres, President of Beauchem Thermtech Group, Inc., which FineLab is a Division.

Interested? Head on over to our participating dealers: Kevin’s Enterprise in Cagayan De Oro City; and Rafski Cake and Bakery Supplies, Bakeworld, Kitchen Pantry, and Adoy Enterprise in Davao City. PhP 500 single receipt purchase entitles you a seat.  Special on-the-day-only promos also await the attendees!  Registration via text to (0942) 161-7514 (CDO) and (0922) 814-4323 (Davao) is a must.

Thanks for reading!

To find out more about Finelab, click the link below:


  1. This Looks like Fun!! I love to Bake!!

    1. Well, it's my sister who loves to bake. I'm the one who loves to eat! :D

  2. One hobby I really hate but my wife loves most. Seems a fun activity you have out there.

    1. It'll be so much fun and can't even wait to attend the event! :D


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